How Jenna Kutcher Leveraged Instagram


I am still photographing wedding events and loving every second of it. On top of wedding photography,my print shop has actually sold over 2,000 pieces,I’ve released 3 various online courses for imaginative entrepreneurs,and have been speaking all over the nation about social media! I would say my business moved to a brand name that is all incorporating from photography to teaching,painting to speaking! It’s been fantastic to see the shift and to be able to go after dreams beyond photography – Knowledge Broker Blueprint.

We had imagined building a home however one day while I was searching for land,I stumbled upon the Kutcher Craftsman and fell in love. It’s over 100 years old,sits on a river,and has actually been gutted and restored. It has all of the old beauty (built-ins,glass knobs,gorgeous woodwork) with all new modern-day facilities like the bathroom and kitchen! I fell in love and persuaded Drew to move in December.

The mix of old and new fit us completely! Residing on the water is so tranquil and we left our little village of 1,200 to a roaring town of 12,000! Remaining in town and able to walk to yoga,to the coffee shop,and the bar is such a welcomed change of pace for me considering that working from home can be a bit separating! At the age of 23,I was living what I had “dreamed” about for several years.


The only thing I was doing not have? Joy. I seemed like I was climbing up a corporate ladder that I didn’t want to get to the top of. I was stressed out,distressed,and knew I needed to make a modification. While preparing our wedding,I purchased a camera on Craigslist and fell for photography.

Jenna Kutcher – Photographer,Entrepreneur,And Podcaster


It was a leap of faith however one that paid off big time! It’s incredibly overwhelming (and scary!). I was so scared of failing,I was stressed what individuals would consider me,and I was terrified to admit defeat if it need to happen. I knew if I was going to take the leap,I had to understand the internet would be there if the worst occurred.

I set out to give every single customer the very best experience,and this got word-of-mouth marketing to happen. The rest is history. Certainly! Worry is something that afflicts dreamers every single day (it still gets at me when I let it!). The most significant change was transitioning from a corporate workplace to working from home for myself.

I wake up at the same time every day,exercise,get to work,take a lunch break (and a nap),and after that end up when Drew gets home. There were absolutely times in my business where I simply took on too much,where I had a hard time to say no because I was so anxious about missing out on a chance or a huge break.

I was burnt out,stressed out,distressed,and tired. I made a significant transfer to cut back and concentrate on less. It was the very best thing I ever provided for my life and business. Less can actually be more. My very first year of business,I was going back to square one in a town of 1,200 individuals (none of which we understood!).

Jenna Kutcher – Photographer,Entrepreneur,And Podcaster

I decided to put thousands of dollars into online advertising and it paid off at that time– however if I might return and do it all over once again,I would do it so in a different way. I now run my six-figure photography business with no advertising dollars because I’ve found out how to leverage social media in a manner that permits me to speak straight to my dream customers.

Now I get to deal with individuals who have to have me,who hire me for who I am and the work I do,not simply because I own a camera! All of my customers now find me on social media or are direct referrals from previous customers. The Instagram Lab is my brain kid! The thing is,everybody that uses Instagram is pretty obsessed with it however I was tired of seeing my imaginative good friends struggle to grow a following of truly invested individuals (Knowledge Broker Blueprint).


I think a lot of people concentrate on appeal however popular does not foot the bill,rewarding does! The course is integrated in a way that develops a huge system for my students. I think a lot of people open the app and wait on inspiration to strike. We understand we need to be publishing however we don’t understand what to publish or what the heck to say about it.

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